When you start pricing custom cups, two questions come up fast: how many do I have to order, and what will each cup cost? Here's how wholesale cup pricing works so you can plan with confidence.
What is a minimum order quantity (MOQ)?
An MOQ is the smallest quantity a supplier will print in a single run. Minimums exist because setting up a custom print run has fixed costs — once the press is dialed in, additional cups are cheap. Brim is built around low minimums so even a single-location shop can brand its cups.
Why per-cup pricing drops as you scale
Custom cups follow a simple curve: the more you order, the lower the price per cup. The fixed setup cost gets spread across more units, so a larger run can dramatically reduce your cost-per-cup. That's why it often pays to order a few months' supply at once if you have the storage.
- Setup cost is fixed per run — bigger runs spread it thinner
- Material and size affect base price (foam is cheapest, specialty paper costs more)
- Reorders of the same art are fast and keep your pricing locked in
How to get the best price
Order in the largest quantity you can reasonably store and use, keep your artwork consistent across sizes, and bundle related items (cups, sleeves, lids) into one order. When you request a quote, share your annual volume — we'll show you the price tiers so you can find the sweet spot.
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